Digital Marketing Lite

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Overview

Introduction of Digital Marketing 3 Topics

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What is Digital Marketing ?

Digital Marketing Techniques

Jobs & Growth Opportunities in Digital Marketing and SEO

SEO (Search Engine Optimisation)

Introduction of SEO 3 Topics

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What is SEO & its importance

How do bots discover a new website?

How to submit a website to Google Search Console

Organic Search vs. Paid Search Results 3 Topics

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Search Result (Search Snippet)

What is On-page SEO (Content, Architecture, HTML)?

What is Off-page SEO/Link Building (Social, Content-based)

Keyword Research 3 Topics

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Finding Seed Keywords: Mind Map for Keyword Research

Keyword Research Process

Google Keyword Planner Tool

On-Page SEO 2 Topics

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Web Page Basics: What is HTML

HTML Tags for SEO: Title, H1, META Tags, IMG alt

SEO Audits 6 Topics

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What are SEO Audits?

Different Types of SEO Audits

Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit

Page Speed Audit with GTMetrix / Google Pagespeed Insights, Mobile Site Audit

Google Search Console

Competitor Analysis

Algorithm Updates 2 Topics

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History of Google Algorithms

Panda, Penguin, Pigeon, Google Core updates

On-page SEO Elements 3 Topics

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Crawling: XML, HTML Sitemaps, Robots.txt

Content Clusters (Creating SEO-based content)

Negative on-page to avoid

Techical SEO 3 Topics

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URL Architecture

Page Speed Analysis (GTMetrix / Google Page Speed Insights)

301 Redirects

Mobile SEO 1 Topic

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Mobile Websites: Responsive, Dynamic Optimizing for Voice Search

Schema markup 4 Topics

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What is Schema & Why is it relevant to SEO.

Schema Types – Micro, JSON-LD

Common JSON Schema Tags – Organisation, Website, Blog Posting Local Business

How Schema shows up in SERPs

Off-page SEO 4 Topics

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What is Link Building

Link Building Tactics

Manual Link Building Process

Link Building Metrics

Off Page Activities 12 Topics

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Article Title Research

Article Sharing/Press Release Submission

Social Networking /Social Bookmarking

YouTube Video Optimization

Social SEO

Quora

YouTube Video SEO

Slideshare, Scribd and other Social Channels for SEO

Local SEO 4 Topics

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What is Local SEO

Google My Business

Local Pages on your website

Local Listings

Measurement with Google Analytics 3 Topics

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Basics of Google Analytics

SEO Metrics to Measure – On-page and Off-page, Technical

SEO Reporting

SEM -SEARCH ENGINE MARKETING

Introduction to SEM – Fundamentals 21 Topics

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What is SEM? Why SEM?

What is Google AdWords? Why Google AdWords?

Google Network

AdWords Terminologies

How Does the SEM Auction Work?

Structure of an AdWords Account

Campaign Types – Introduction to Search, Display (including Videos)

Shopping and Mobile-specific campaign types, and when/why to use them.

Creation of Search Network Campaign

Ad Formats

Ad Text Policies

Ad Text Best Practices

Ad Extensions

Keyword Research

Tools – Keyword Planner & Estimator

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Creation of Google Display Network 5 Topics

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GDN Targeting Options

Display Ad Formats

Ad Gallery Tool

Conversion Tracking

GDN Campaign Creation – Remarketing

Video Marketing

YouTube Marketing 1 Topic

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Video optimization

SMM - Social Media Marketing

Introduction to Social Media 7 Topics

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Why Content is the foundation of SMM

Psychology of Social Sharing

Building Content That is Inherently Shareable

Facebook- Facebook for business, Opengraph, Page creation, content strategy, hashtags, facebook applications, paid advertisements, Remarketing, Analytics

Twitter- Understanding twitter for business, Page creation hashtags, discover, cards, strategies to add followers, Marketing and tools, Analytics. Youtube- Channel creation, video promotion, increase viewership, annotations, cards. Linkedin- Content strategies, paid promotion

Youtube- Channel creation, video promotion, increase viewership, annotations, cards.

Linkedin- Content strategies, paid promotion

LinkedIn Marketing 5 Topics

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Introduction to LinkedIn Advertising – Use PPT

Creating a LinkedIn Business Page

How to promote LinkedIn Business Page and how to engage audience and increase followers organically

LinkedIn Product Showcase Page. Different between Product showcase page and LinkedIn

Business Page

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